Brand Manager

Overview

Description

Job Summary:

Reporting to the Chief Marketing Officer, the Brand Manager is responsible for driving market results by developing and executing effective marketing plans for the corporate brand Altus and its multiple regional brands. Core marketing sectors include:

• B2C Hospital/ED Marketing
• Reputation Management & Patient Experience
• Business Development Marketing (Corporate & Regional Brands)
• Media Buy/Advertising
• Digital Marketing
• Corporate & Employer Branding
• Internal Marketing & Communications
• Market Research & Analytics Reporting

As part of that work, the Brand Manager will provide support to internal marketing, communications, regional staff, and external business partners. In addition, they will also provide project supervision on select assignments to marketing staff, interns, vendors and coordinators.

Responsibilities

Essential Duties and Responsibilities:

• Develop and execute marketing programs for corporate and designated regional brands that drive measurable results (e.g. increased ER patient visits, increased in-patient visits, online and community engagement, etc.)
• Support the presence of B2B parent brand Altus so corporate growth goals are achieved
• Build and manage portfolio for multiple regional brands to meet or exceed desired business goals for the organization
• Manage multiple projects in a fast–paced, entrepreneurial environment and under tight deadlines to meet established key performance indicators
• Analyze market, consumer, and competitive information to build a rich repository of knowledge that informs departments across the organization
• Participate in product development of key service lines including analyzing information to help set the sales forecast and financials
• Work collaboratively with regional marketing staff to execute local marketing campaigns
• Successfully execute product launches (e.g. community promotion, clinical relationship program, health education, etc.) to meet corporate and regional goals
• Gather, assimilate and analyze market and competitive information to ensure marketing activities are effective and efficient
• Act as marketing liaison to corporate and regional departments
• Facilitate and grow relationship with corporate, facility and regional staff

Other Job Functions

• In collaboration with vendors and AP teams, manage and develop marketing budgets, invoices, and detailed monthly reports
• Develop dashboard reports that track and monitor program performance
• Attend staff meetings or other company sponsored or mandated meetings as required
• Maintain and mine the referral/contact database
• Provide weekly/monthly reporting as assigned
• Travel to all facility locations as required
• Perform additional duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required

Education and/or Experience, Skills

• Bachelor's degree, preferably in marketing or business administration
• MBA, preferred
• 4+ years business experience driving measurable results, required
• 3+ years marketing / brand management / advertising experience including the creation of comprehensive, strategic, metrics driven marketing plans, required
• Experience in utilizing print, outdoor, promotions, online and grassroots marketing tactics, required
• Experience in working with agencies and vendors to deliver strategically sound campaigns and creative, required
• Healthcare industry experience, preferred
• Position requires fluency in English; written and oral communication