Complex Marketing Manager - Magnolias

Overview

CoralTree Hospitality is seeking a Complex Marketing Manager to implement and manage marketing strategies for four Magnolia properties: Magnolia Denver, a Tribute Portfolio Hotel; Magnolia Houston, a Tribute Portfolio Hotel; Magnolia St. Louis, a Tribute Portfolio Hotel; and Magnolia Hotel Omaha (independent property). This role requires a marketing professional with a strong digital marketing background and experience within the Marriott ecosystem, including a thorough understanding of the Tribute brand's positioning, tools, and standards. The Complex Marketing Manager will work directly with each property team to coordinate marketing efforts that drive revenue growth, room bookings, and brand awareness. The role is based in Magnolia Denver or Magnolia Houston.

Responsibilities

• Digital Marketing: Execute digital marketing initiatives, including SEO, SEM, email marketing, and online advertising. Manage and update property vanity websites and M.com content to keep digital platforms engaging and conversion-focused. Monitor digital performance metrics to refine efforts.
• Marriott Ecosystem Expertise: Utilize Marriott systems, including Bonvoy loyalty program, Tribute brand tools, and reporting platforms, to enhance marketing effectiveness for Tribute-branded properties. Support alignment with Marriott standards.
• Independent Hotel Marketing: Implement marketing strategies for the independent Magnolia Omaha, ensuring brand consistency while supporting its unique market position.
• Social Media Management: Coordinate with a 3rd party social media agency to plan and execute monthly social media calendars for brand and property accounts; review content performance and adjust strategies to improve engagement and growth.
• Creative & Design Execution: Own creative work for properties, including designing and producing marketing and sales materials, managing website updates, and refining user experience across digital channels to maintain a polished online presence.
• Meetings & Events Marketing: Assist property teams in promoting and marketing meeting and event spaces for corporate and social events.
• Food & Beverage Marketing: Collaborate with on-site restaurant teams to develop marketing initiatives that highlight each property's F&B offerings, including special events and activations.
• Budget Management: Support budget planning and manage marketing expenditures for each property; monitor performance to ensure resources are efficiently allocated across channels.
• Strategic Planning: Collaborate with property teams to implement marketing plans aligned with brand and property goals; regularly review performance data and recommend adjustments.
• Collaboration: Work with property teams to stay attuned to local market needs and opportunities, ensuring marketing activities remain relevant and effective.
• Revenue Support: Align marketing initiatives with revenue goals in collaboration with the commercial services team to drive year-over-year growth and direct bookings.
• Brand Management: Maintain Magnolia Hotels brand standards across properties; collaborate with PR and social media partners to support visibility and consistency.
• Performance Analysis: Track and analyze marketing performance data; compile monthly roll-ups and present insights and recommendations on weekly strategy calls. Provide strategic recommendations to ownership based on trends.
• Partner Coordination: Oversee relationships with external agencies and partners, ensuring high-quality deliverables and cohesive on-brand messaging; assess partner performance against goals and budget allocations.
• Innovation: Stay updated on industry trends, especially within the Marriott ecosystem, to explore new marketing tactics and measure their impact.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of marketing experience with a strong emphasis on digital marketing.
• Experience within the Marriott system, including Bonvoy loyalty program, Tribute Portfolio tools, and brand standards.
• Strong creative and design skills, with proficiency in Adobe Creative Suite, Canva, or similar software.
• Experience managing website updates using a backend CMS.
• Ability to work remotely while actively engaging with teams across multiple cities.

Compensation & Benefits

• Salary range: $80,000 - $90,000 per year.
• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• Employee assistance program.
• Paid time off/sick time.
• Participation in a 401(k) plan with company match.
• Team member room night program.

Location

Magnolia Hotel in Denver, CO or Magnolia Hotel in Houston, TX