Director of Marketing And Business Development

Ranking: 2025 “Best Law Firms” By Best Lawyers

Position: Director of Marketing

Salary: $110,000 - $130,000 with additional Bonus

Onsite Logistics: 5 days onsite

Location: Houston

Reports To: Managing Partner

Job Summary

Our client is seeking a dynamic and strategic Director of Marketing to lead all firm-wide marketing initiatives. This role will own brand development, lead generation strategy, vendor management, and team oversight to help position their firm as a market leader in personal injury.

You'll work hand-in-hand with leadership to shape and amplify the firm's story, build a scalable marketing infrastructure, and improve cost-effective lead flow.

Strategic Leadership

• Develop and execute multi-platform marketing strategies (digital, social media, billboard, referral relations, etc.)
• Set KPIs and performance metrics for all campaigns and vendors
• Align marketing goals with overall business growth targets

Brand Development

• Manage and evolve firm branding to ensure consistency across all channels
• Manage reputation and referral relationship strategies.
• Ensure messaging resonates with target clients in competitive PI markets

Lead Generation

• Optimize campaigns for case generation through SEO, PPC, and referral pipelines
• Improve intake conversion rates by refining lead capture strategy
• Analyze cost-per-lead/case and make data-driven decisions

Digital & Vendor Oversight

• Supervise external agencies (social, PR, advertising, creative development) and marketing budget.
• Oversee content strategy, web performance, and social media presence
• Improve and scale ratings, rankings, and exposure in Google
• Lead internal marketing coordinator and ensure team efficiency
• Create and execute targeted case-type campaigns for specific locations

Qualifications

• 7+ years of marketing experience in a legal or professional services setting
• Track record of leading personal injury or high-volume B2C marketing campaigns
• Strong knowledge of Google Ads, Meta Business Suite, SEO, and conversion optimization
• Vendor management experience
• Bachelor's degree required; MBA or advanced certification a plus
• Familiarity with CRMs and intake systems like Litify, Filevine, or Lead Docket
• Oversight of $500K+ advertising budgets
• Understanding of legal marketing compliance and ethics