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Doggo Ai Job Insights

Plona Partners

Director of Marketing And Business Development

Plona Partners
Houston
Posted: Jul 4, 2025

Job Description

Ranking: 2025 “Best Law Firms” By Best Lawyers

Position: Director of Marketing

Salary: $110,000 - $130,000 with additional Bonus

Onsite Logistics: 5 days onsite

Location: Houston

Reports To: Managing Partner

Job Summary

Our client is seeking a dynamic and strategic Director of Marketing to lead all firm-wide marketing initiatives. This role will own brand development, lead generation strategy, vendor management, and team oversight to help position their firm as a market leader in personal injury.

You'll work hand-in-hand with leadership to shape and amplify the firm's story, build a scalable marketing infrastructure, and improve cost-effective lead flow.

Strategic Leadership

  • Develop and execute multi-platform marketing strategies (digital, social media, billboard, referral relations, etc.)
  • Set KPIs and performance metrics for all campaigns and vendors
  • Align marketing goals with overall business growth targets

Brand Development

  • Manage and evolve firm branding to ensure consistency across all channels
  • Manage reputation and referral relationship strategies.
  • Ensure messaging resonates with target clients in competitive PI markets

Lead Generation

  • Optimize campaigns for case generation through SEO, PPC, and referral pipelines
  • Improve intake conversion rates by refining lead capture strategy
  • Analyze cost-per-lead/case and make data-driven decisions

Digital & Vendor Oversight

  • Supervise external agencies (social, PR, advertising, creative development) and marketing budget.
  • Oversee content strategy, web performance, and social media presence
  • Improve and scale ratings, rankings, and exposure in Google
  • Lead internal marketing coordinator and ensure team efficiency
  • Create and execute targeted case-type campaigns for specific locations

Qualifications

  • 7+ years of marketing experience in a legal or professional services setting
  • Track record of leading personal injury or high-volume B2C marketing campaigns
  • Strong knowledge of Google Ads, Meta Business Suite, SEO, and conversion optimization
  • Vendor management experience
  • Bachelor's degree required; MBA or advanced certification a plus
  • Familiarity with CRMs and intake systems like Litify, Filevine, or Lead Docket
  • Oversight of $500K+ advertising budgets
  • Understanding of legal marketing compliance and ethics
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About Plona Partners

Plona Partners is a leading company in the software industry, committed to innovation and excellence.

Company Information

Company: Plona Partners
Location: Houston