VP of Marketing

Overview

Join to apply for the VP of Marketing role at Zinier.

We're looking for a marketing leader who thrives on building brands, creating new categories, and driving growth in fast-paced environments. You'll partner closely with Sales, Product, and Engineering to differentiate our brand, create demand, and establish Zinier as the leader in Field Service Automation.

Location

Anywhere in the US; able to collaborate with customers and teams in other countries or continents as needed, either remotely or in-person (occasional travel needed).

What The Role Offers

• Own and drive the marketing strategy across brand, demand generation, product marketing, and communications
• Define and evangelize our category, building differentiated positioning and messaging in a legacy-dominated space
• Partner with Sales to create playbooks and programs that drive pipeline and revenue. Increase brand awareness through thought leadership, content, webinars, conferences, analyst relations, and PR
• Shape our digital presence, including being the product owner for Zinier's website and content marketing strategy
• Champion customer advocacy, creating programs that amplify customer success stories
• Represent Zinier externally as a thought leader at industry events, associations, and analyst briefings

What You'll Bring

• 8+ years of marketing leadership experience, with a strong background in B2B SaaS or PaaS product marketing
• Experience running a full-stack marketing function (demand gen, product marketing, brand, comms, PR, etc.). Proven success in building categories and scaling brands in competitive enterprise markets
• Excellent storytelling and communication skills, able to craft compelling narratives for diverse audiences
• Strong collaboration experience with Sales and Product teams to align on go-to-market
• A data-driven yet creative mindset, with the ability to measure impact and adapt quickly. Entrepreneurial drive with the ability to self-start, prioritize, and execute in a hyper-growth environment
• Global perspective; international experience is a strong plus

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development